What is Digital Marketing

Digital marketing is the process of promoting products, services, or businesses through online platforms like Google, social media, websites, and email to reach customers and increase sales.

Digital marketing workspace featuring SEO, social media marketing, Google Ads, email marketing, and website development strategies on a laptop.

SCOPE OF DIGITAL MARKETING

Digital marketing has a wide scope as businesses increasingly use the internet to promote their products and services. It offers career opportunities in SEO, social media marketing, content creation, Google Ads, email marketing, and website development. It helps businesses reach a larger audience, generate leads, and increase sales.

 

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing –

  1. Search Engine Optimization –

There are 2 types of SEO:

a) On Page SEO

b) Off page SEO